Informatica Customer 360 - MDM Product | Informatica

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    Customer 360 solutions for data-fueled experiences

    Understand your customer at every stage of their journey

    We help CX leaders overcome significant data challenges to meet high customer expectations and demands.

    Customer 360 innovates with deeper insights

    Achieve tangible business benefits with a single customer view at enterprise scale

    Better Experiences

    Create experiences that attract, retain, and grow your customer base

    Improve Loyalty

    Build loyalty through consistent interactions fueled by an intelligent 360-degree customer view

    Broader Visibility

    Gain visibility into the relationships your customers have that matter most

    Greater Conversions

    Optimize resources and increase conversions through more targeted, relevant marketing offers

    Increased Profitability

    Align your sales and service resources more precisely with customer needs and opportunities

    Faster Innovations

    Accelerate your digital transformation initiatives with trusted customer data across your applications and channels

    Speed Deployment

    Out of the box extensible customer data model with smart fields for rapid time to value

    Speed Deployment
    Intelligent Enrichment

    Intelligent Enrichment

    Green checkmark capabilities to verify, standardize, and enrich customer records for a complete profile

    Next-Gen Matching

    Highly accurate AI-powered matching combined with best-of-breed declarative match rules engine

    Next-Gen Matching
    Simplify Stewardship

    Simplify Stewardship

    Simplified data stewardship through a single business user interface

    Get started

    Learn how intelligent customer data management solutions from Informatica can help you deliver powerful insights today and scale to meet your challenges tomorrow.

    2021 Gartner? Critical Capabilities for Master Data Management Solutions

    Our customers’ success is our greatest success

    “Centralizing our master data using Informatica simplifies data stewardship and governance, enables more consistent use of data to drive the business, and makes it easier to calculate important KPIs such as customer data integration.”

    Gary Desai

    CIO, Discount Tire

    Recommended Customer 360 resources

    Analyst Report
    A CDO’s Guide to Customer Intelligence

    White Paper
    The New CX Norm in a Post-COVID World?

    Customer 360 for Dummies

    Data Sheet
    Customer 360 SaaS


    Extend your customer data management strategy

    Product 360 (PIM)
    Manage complex product content across distribution channels and at scale.

    Supplier 360
    Streamline vendor & supplier information management with a single, trusted data source.

    Finance 360
    Cloud-native finance data management that combines MDM and AI-powered automation.

    Reference 360
    Manage and unlock the true value of reference data sets by centrally defining, managing, and sharing.

    Multidomain MDM
    Tackle complex issues head-on with complete and accurate views of business-critical master data.

    Data Solutions for the Life Sciences Industry
    Discover how you can leverage our data management solutions in the life sciences industry to fuel R&D, develop new therapies faster, and more.

    Identity Resolution
    Use highly accurate, multilanguage identity data to discover nonobvious connections.

    Data as a Service
    Confidently connect with customers using verified & enriched contact data.

    Get started now

    Talk to an expert